Luis Arroyo is a peculiar actor, because he combines his recent acting career with communication consulting, political analysis and the presidency of the Ateneo de Madrid. He received his theatrical training at a young age at the San Pablo CEU University. More recently, since 2020, he has studied acting at the prestigious Estudio Corazza and with master actor Juan Carlos Sánchez.

Focused on his teaching career at the university, and as one of the most prominent communication consultants in Spain, his acting career was parked for many years, to resurface strongly in recent years. His work in film and television includes titles such as Los favoritos de Midas (Mateo Gil), Los Farad (Mariano Barroso), When Nobody Sees Us (Enrique Urbizu), ¡García! (Eugenio Mira) and Paula Ortiz’s feature film Hildegart, la virgen roja, among others.